Since 2003 we've been building digital solutions and learning systems through practice, projects and real results. Developing and successfully selling Krojačeva škola is a natural part of that journey. Today we work more freely, more focused, and with a clear criterion: what we build, how we build it, and with whom.
We are Krojač. Svetomir & Ana Jovanović. Entrepreneurs for more than 20 years and pioneers of the IT scene in Serbia. We built Krojačeva škola from scratch, grew it into a reference point for digital education in the region and the most significant eLearning platform, and eventually sold it to Infostud.
We went through the full circle many entrepreneurs dream of: from founding to a successful exit. We remained minority owners of Krojačeva škola, because we believe in what we built.
As before, we continue to work freely and with partners who, like us, are serious about creating something of value.
Svetomir & Ana found Krojač and lay the foundations of the Serbian IT scene we know today. At a time when digital business wasn't mainstream, Krojač was already building the future.
From classroom to eLearning platform — the vision was clear: create strong IT talent and help hundreds of learners build successful online businesses.
Krojačeva škola becomes a reference point for digital education in the region. Hundreds of learners, and a reputation built on results, not promises.
Development of a complete online learning methodology, platform and course production. From a blank page to more than 30,000 students.
Krojačeva škola is sold to Infostud, the region's leading digital company. This isn't the end of the story — it's proof the story was worth building.
Today Krojač is recognized in the market as a Fractional CTO, an L&D architect, and for its inspiring Masterclass programs. In progress: SYNTESTA AI and the KLIK method.
Recognition for outstanding contributions to the development of IT in Serbia for the Krojačeva škola eLearning platform
Serbian Informatics Society
Award for special contribution to education
Serbian IT Community
Award for special achievements in the business and media community
Serbian Business Journalists' Club
Award for the best employment model
Serbian Businesswomen's Association
Best internet solutions and recognition for advancing e-business
E-commerce Community
Award for innovation in tourism
Tourism Organization of Serbia
Drawing on two decades of experience, we've developed our own products and methodologies that solve real problems.
The KLIK method is Ana Jovanović's original concept and represents a new approach to motivation — one that solves the key problem: the moment we know what we need to do, but don't start.
KLIK is an acronym for a four-step process. It's simple, but that simplicity is exactly where its strength lies. The KLIK method isn't revolutionary because it's complex — it's revolutionary because it's precise.
Visit klikmetod.comSYNTESTA is Krojač's newest AI application for intelligent testing, designed for educators and recruiters who want to automate and improve the testing process.
Forget manually building and reviewing tests. SYNTESTA provides in-depth analysis, objectivity, and significantly speeds up selection and evaluation.
Interested?Alongside business solutions, we also build mobile apps for everyday use – simple, useful, and crafted with attention to detail.
Every app solves a concrete problem in users' everyday lives, without unnecessary complication.
See the apps
Svetomir was building digital businesses before it became a trend. As Krojač's founder, he's been through every stage of company growth, from the first client to a successful exit.
His expertise as a Fractional CTO isn't based on theory, but on decades of solving real problems.
Ana believes a company's success is directly proportional to the development of its people. As an L&D architect, she builds systems that change organizational culture.
Her KLIK® methodology is the result of years of research and hands-on work with hundreds of learners.
The partnership with Infostud and the sale of Krojačeva škola confirmed the value of what we'd built over the years. As minority owners, we continue to support the school's mission.
This success allowed us to dedicate ourselves to new ideas and projects where we can apply our years of experience.
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